Audience Spotlight
First jobbers & technology
First jobbers are millennials who are entering the job market. They grew up in a digital world, and spend vast amounts of time online, providing brands with opportunities to communicate and engage with them in the digital space.
You may also be interested in

Embark on the mobile journey of travellers from Hong Kong
Discover opportunities to connect with travellers from at every step of the journey.

Innovation readiness in Asia Pacific
Consumers have an increasing appetite for innovation and they are already anticipating the next evolution of payment solutions.

What's up with consumers in Hong Kong?
Latest consumer insights on their confidence in the economy, individual aspirations, and the role of technology in their lives.