What is Visa Click to Pay?
It's Visa’s implementation of EMVco’s newly-published industry-wide standards and specifications that will create a fast, frictionless shopping experience.
![A screenshot of a coffee shop's website with guest checkout option for seamless and secure transactions.](/dam/VCOM/global/pay-with-visa/images/form-factors-1600x900.jpg)
Online shopping. Simplified
![An individual using a tablet to make a payment for coffee with the 'click to pay' feature.](/dam/VCOM/regional/na/us/run-your-business/images/holding-tablet-800x450.jpg)
Easy
Enrolled customers no longer have to enter account numbers, look up passwords or fill out long forms to make a purchase.
![The picture of a woman grinning at her phone, satisfied with the easy and smart online checkout experience.](/dam/VCOM/regional/ap/images/src/src-merchant-smart-800x450.jpg)
Smart
Fast, simple digital checkouts reduce friction, which can help to lower cart abandonment and increase conversions.
![A woman is seen using her laptop to shop online. The "click to pay" button is visible on the screen, making the checkout process easy and convenient.](/dam/VCOM/regional/ap/images/src/src-merchant-retail-fashion-800x450.jpg)
Secure
Visa uses multiple layers of payment security to protect sensitive customer and transaction information. With Visa, your customers can buy with confidence.
Visa Secure Remote Commerce. Built to handle ecommerce’s biggest challenges
Online shopping isn’t frictionless. And that’s why adding an evolved guest checkout experience is so important.
![Plus 15 percent](/dam/VCOM/global/run-your-business/images/plus15-800x450.jpg)
gap between card present and card not present authorization rates.1
![A graphic illustration of 14 percent.](/dam/VCOM/regional/na/us/run-your-business/images/14-800x450.jpg)
annual eCommerce fraud growth rate through 2023.2
![A graphic illustration of 86 percent.](/dam/VCOM/regional/na/us/run-your-business/images/86-800x450.jpg)
of mobile eCommerce carts are abandoned. On desktop, it’s 73%.3
Sources:
- 1. September 2019 VisaNet Global Data
- 2. eCommerce Fraud Trends 2019, Merchant Fraud Journal, https://www.merchantfraudjournal.com/ecommerce-fraud-trends-2019/
- 3. Forbes, Why Cart Abandonment Rates Aren’t Falling, 2018, https://www.forbes.com/sites/paultalbot/2018/06/27/why-cart-abandonment-rates-arent-falling/#7f1bfd7f7bb6
The EMV® SRC payment icon, is a trademark owned by and used with permission of EMVCo, LLC.
EMV® is a registered trademark in the U.S. and other countries and an unregistered trademark elsewhere. The EMV trademark is owned by EMVCo, LLC.
Have further questions?
Read our FAQ about the new way to checkout online with a Visa card.